In just five years, digital gold-saving app Jar has processed over 1 billion transactions – a powerful signal of how Indians are building saving habits, one small action at a time.
As part of the IndiaAI in Action series by Startup Policy Forum and IndiaAI Mission, we chatted with Nishchay AG, co-founder & CEO of Jar, on how he is turning a gold-saving app into an AI-first product.
Serving users across thousands of pincodes, Jar cannot afford a one-size-fits-all experience. AI now helps the team dynamically personalise journeys, understand diverse user behaviour, and engage savers from very different walks of life.
Nishchay is constantly scouting for voice-first AI solutions that fit his consumers, who want to talk, not chat – reflecting how deeply India is emerging as a voice-led market.
